How to Take Your Email Marketing to the Next Level

It's a fact that most prospects don't purchase on their first interaction with your brand. The purchasing cycle differs between industries, services, and products. Therefore, nurturing leads is an important element of any digital ecosystem. Marketing through email is among the most effective and efficient methods for lead nurturing. If you want to create an efficient email marketing program it is important that you utilize automation at its maximum potential. Applying best practices in email can enhance your strategies and will bring tangible results for your company. If you're making use of Constant Contact as well as Hubspot for email marketing nurturing leads and segmenting them via email workflows is an effective method to create contacts with leads, and then move them down the funnel. It is essential to remain in the forefront of your prospects' minds and be able to contact them more than one time. According to marketing experts, segmented marketing campaigns could boost revenue by 760 percent. By segmenting, you are able to gather data from individuals that have an interest in your products or products. How 5 How 3

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